About Us

Work Safety Direct is a small family-owned Australian online business built on two simple ideas: a genuine passion for quality work safety gear and the dream of creating a business that puts family first.

After spending many years working in the corporate world, I realised I was missing out on the moments that mattered most with my family. Like many people, I was working long hours and living by someone else’s schedule.

I wanted to build something of my own – something that would allow me to be more present as a husband and father while creating a business we could grow together as a family.

That dream became Work Safety Direct.

Today, we’re proud to offer a wide range of hi-vis workwear, PPE, safety equipment and trade lifestyle products through our online store. Whether you’re a tradie, business owner, contractor or weekend DIY enthusiast, we’re here to help you find quality products backed by friendly, personalised service.

Being an online business means we can serve customers across Australia and around the world, while still keeping the values that matter most to us – honesty, reliability, and treating every customer like they’re part of the family.

Our mission is simple:

Gear Up for Safety. Work Smarter. Stay Protected.

Thank you for supporting our family business. Every order, every enquiry and every recommendation helps us continue doing what we love while spending more time with the people who inspired us to start this journey in the first place.